Description

Stay ahead in today’s evolving automotive market with VIADA’s Clicks to Cars training, led by industry expert Rod A. Heasley of Peak Performance Team. This session focuses on how Millennial and Gen Z buyers shop, research, and purchase vehicles—and how your dealership can adapt to meet their expectations. Learn how to optimize your website, align inventory with demand, and enhance the customer experience to drive more sales and increase profitability. This complimentary training for VIADA members includes lunch, but registration is required.